We all know how powerful content marketing has become today, but many businesses found this out the hard way. Content marketing is not what it used to be a few years ago. Keyword stuffing and generic content would get you to rank higher in search engine result pages (SERP) in the past, but not anymore. Quality content that is engaging and resourceful is now mainstream. If your website has been losing traffic for some time, one of the reasons for this can be that your content has become outdated. But there are always ways through which you can increase website traffic without really having to invest in redesigning your website.
Make Your Content Engaging and Lively:
Google underwent some major changes and the trend has continued as well. Today, Google ranks websites and content based on quality and relevance. Hence, by simply updating your content and doing some link building for SEO purposes, you can increase the traffic to your website again. But content marketing today is not just reserved for content writing and SEO. Modern content marketing strategies incorporate the use of videos, vine clips, newsletters, landing pages, and other types of media that can maximize website traffic. Incorporating a flexible strategy and following up with posts will make sure you only increase your website traffic with time and convert your website into a sales tool.
A piece of evergreen content has media that remains relevant and useful without any time constraints. Evergreen content can help you derive traffic to your website year after year, and attract inbound links naturally. Evergreen content is usually in the shape of how to articles, terms glossary, do’s and don’ts articles, and product reviews. If you hire a content marketing agency, you can discuss this option with them to make sure your website remains ‘evergreen’ for years to come.
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If your website is generating traffic, then you are well positioned to convert it into paying customers. However, this is not entirely true. There are in fact cases where a website generates healthy traffic but is not able to convert it into sales. This does not mean that your content marketing strategy is not effective. If it wasn’t you wouldn’t even be getting traffic in the first place. What it comes down to is how you market your products and services through content. Call to actions, landing pages, and newsletters are prime examples of how you can get more sales from your website. If you are finding it difficult to improve your sales through your website, a content marketing agency can help you in more ways than one.
Optimize your content for user experience:
The reason why your website is generating traffic is that you have optimized it and its content for search purposes. Your investment in SEO and SEM has paid off, but the fact that users don’t convert to buyers means that your website has a poor user experience. Content marketing can help improve the user experience on your website by:
- Incorporating landing pages when a user clicks on an offer or promotion.
- Using popovers with one-liner on your special products and services.
- Engaging your customers with guides and other content on your products and services with a call to actions.
- Using social media with backlinks to your website. Creating Content Regularly
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