On Page Optimization is all about How and Where to place Keywords on your website. Before you were learn where to place keywords on your website.
Also Read:- Quick Start For SEO Beginners
Types Of Keywords
Brand Keywords:- It indicate the brand of your company.
Money Keywords:- It indicate that you sell your brand products.
Long tail Keywords/Compound Keywords:- like best cakes in India
Parts of a Website
Domain:- Your brand keyword will be focus on domain name.
File Name:- Usually the home page index in the HTML, but you can also use your money keyword in HTML file.
Header:- Page header almost hidden to the users, effects the title tag which is see in the browser bar.
Body:- Body of the website visible of the page containing headlines & text.
Multimedia:- You can keyword on the Images or videos.
Links:- You can add sub-pages on you keywords.
Domain and Filename
Some year a ago integrates your keyword on domain and strong influence to rank your website on search result. Especially brand keywords will effects on the domain to rank on the search result. Some money keywords were like (www.cheesecakes.com) on the domain name. You also compound/long tail domain like (www.cheesecakes-india.com) great keywords for great result. Further you can place sub-domain, however they can make sense like (cheesecake.fancybakes.com). Geo targeting use local internet server providers (LISP), use local top level domains (.com or .co.uk).
Any encrypted file were use random HTML files and other file were use money keyword HTML. If you have sub-domain used them to categories the link. Last but at least use hyphens.