There are many reasons that many advertising campaigns fail to achieve what they set their goals and how to accomplish their strategies which they decided. Following are some major reasons of failing the advertising campaigns.
- The Desire of Instant Results
- Inadequate research
- Non- realistic approach
- Created the wrong message for the wrong audience
- Unsupported claims
- Inappropriate results
1. The Desire of Instant Results
The ads that are not eye catching and have more wordings are likely to be forgotten by people. Such ads are of little use in establishing the advertiser’s identity in the mind of the prospective customer.
2. Inadequate Research
Research is vital of successful marketing. Unfortunately some marketers do not conduct enough research and thinks that they have know too much product knowledge often leads them to talk about features that prospective customers don’t really care about, or answer questions no one is asking.
3. Non-realistic Approach
There are many indicators of a successful marketing campaign, including increased brand recognition, increased sales, improved consumer interaction, and increased conversion rates. If any marketers do only focus only one or two approach they may lose its target customers easily.
4. Created the Wrong Message for the Wrong Audience
Marketing is a field that is dependent on audience reaction. It doesn’t matter how creative or original an idea may be if it misses the target with your audience. When you are brainstorming and discussing strategies for your marketing campaign, make sure you are always keeping your consumer persona in mind. Your message and content should speak directly to their needs/interests/wants.
5. Unsupported Claims
False claims will destroy the brand image as well as targeted customers brand loyalty that will build through marketing strategy. Don’t over promise and under deliver. As great as your marketing campaign may be, if consumers buy the product and are disappointed in its performance, that word is going to spread quickly, and sales will drop.
As a marketer, you may not have control over product quality, but you do have control over how to represent that product, which ties back into meeting regulatory guidelines. Make sure you understand your product and are not overselling it or making promises that you can’t deliver.
6. Inappropriate Results
The main aim of any marketers is to create clear awareness about its company and their new product’s features and other benefits. But most advertisers evaluate their ads by the comments they hear from the people that they know. That will be the main reason when marketers mistake these types of opinions for results, create ads that often say nothing of benefit to potential customers.
The goal of marketing is to connect your business’ value to the right customer base. It’s a simple concept but it can take on a million different shades.
- Here’s a list of some of the top advertising strategies you can use to be heard by your customers:
- Social Media
- Branding and advertising
- Content marketing
- Mobile marketing
1. Social Media
Creating television and radio ads are expensive and require a lot of time. Gone are the days when companies had to rely solely on media broadcasts to reach out to potential customers. The biggest advantage of using social media is that it’s free and requires little time to use.
2. Branding and Advertising
Web branding is not just about your presence on the internet. It’s about how people find you and what they find. Having a professional and informative website is one thing, but getting people to your website is another.
Here’s a few ways that you can drive traffic to your website:
- Rich Keywords
Make sure that you are SEO-optimized for what your business does. Don’t forget that your website works as a 24-hour calling card to your company. When you’re not actually working, your website is constantly advertising your brand name.
- Email Lists
Communicate with your email list through emails. Send weekly reminders about your company’s latest product and services or just regularly thank them for their loyalty through a friendly message. Try to keep the content personal as if you’re talking to each individual.
- Target Locally
Don’t forget your closest customers. This is especially true if you’re a small retailer. Use the local newspapers to place an ad for your website and company so people in your area can get to know your business.
3. Content Marketing
Whether its web content, print material, video, or info graphics, all the content that your company produces should always be relevant, engaging, and informative. If you produce fresh content on a regular basis with on-point articles and publications, you’ll find more people reading what you post which will then scale your customer base to new heights.
- Contribute Content
Get in contact with an online magazine or website and ask to write articles on your area of expertise. If you can create great content, you’ll find that readers will be drawn to your work.
- Articles and Blogs
Create fresh and engaging articles on your website. If possible, write your own content and share valuable facts and information that your customers use to make things easier for them or help them in their day-to-day endeavors.
Mobile marketingbusinesses and their customers through mobile devices. It involves direct communication to a user and reaches a highly targeted audience. A lot of people have phones and when they decide to download your app, they can get your marketing messages and promotions in real time.
Everyone has access to a Smartphone or tablet and building relationships with your target market through mobile marketing is a great way to promote your business.
Whether you’re going to focus solely on social media, web branding, or increase the amount of content you publish, you must pay attention to your customers’ needs. If you’re gaining great results from your social media advertising, find ways in which you can add more. Perhaps tapping into the lesser known social media sites to gain new customers is a good idea.